Japan’s Broadway, Yurakucho.
Yurakucho, also known as Japan’s broadway, is one of the world’s leading entertainment stops. The history of this area reaches back to 1908 when Japan’s first western style theater Yurakuza (later renamed to Hogakuza) opened, which led to even more theaters opening up, including the Imperial Theatre and Hibiya Movie Theater. And in 1933, Nichigeki opened in the area that is now where Yurakucho Mullion stands, helping Yurakucho grow into an even larger entertainment city. Nichigeki, however, had to close its doors in 1981 due to the building growing old and was replaced with Yurakucho Mullion. Alternative Theatre hopes to bring Yurakucho back to its golden era and spur a new era of high quality entertainment.
The 2016 Problem
As the 2020 Tokyo Olympics approach, one of the largest problems Japan must face is the lack of usable entertainment venues.
As one of the first venues to open up in reaction to the 2016 problem, Alternative Theatre is quickly gaining the attention of people all around Japan and the world.